Tuesday, April 27, 2010

Texas Library Association 2010

By: Duane Sherman, Fiction Marketing Manager at Moody Publishers

We had a great time this year at the Texas Library Show in San Antonio (April 14-17th). John Matsuoka, marketing manager for Moody Video, and I staffed the Moody Publishers booth for this three-day show. We had some great traffic with over 1,000 librarians stopping by to say ‘hi’.

We saw some enthusiastic interest in our fiction products, especially books for children and teens. Folks really gravitated towards our urban fiction (designed to be 'clean') from our African American line, Lift Every Voice Books. Especially popular was the Yasmin Peace Series with librarians stating a hole in the market for good, clean, yet “real” youth fiction.

Another highly requested product was fiction for High School age students. While we haven’t done something just for this age range in a while, several adult fiction books were well received including William Henry is a Fine Name, I Have Seen Him in the Watchfires, and The Missionary.

After show hours John and I had some good times visiting the Alamo, the beautiful Riverwalk (don’t miss this if in the area!) and dining on some of Texas’ finest cuisine (octopus is chewier than I expected).

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